Andrew Wragg

Andrew Wragg - Managing Director

Andrew is an accomplished technology sales leader who offers over 20 years' experience within the IT and telecoms sectors, managing international operations, driving multi-million dollar new business initiatives and leading the development and sale of industry leading technology solutions across top-tier client portfolios. He currently resides in Spain.

He has 9 years' director-level experience, all of which has been within a large-scale international environment, leading, transforming and growing sales businesses across both developed and emerging markets (including EMEA, Russia and Latin America).

Andrew co-developed a technology franchise model to identify incremental revenue across major accounts, countries and industries. The success of this new model resulted in the delivery of $400m of incremental revenue.

He spearheaded the transformation of management teams across Spain, Portugal, Greece and Turkey successfully addressing non compliance issues and poor performance.
His executive troubleshooting headed up the Service Provider business in Israel following the departure of the previous management team.Recruited and embedded a new team, overseeing the improvement of all governance and business development activities.Changes resulted in the winning of a major cable deal worth $5.5m+.

Andrew employs a hands-on leadership style to spearhead C-level sales engagements and drives commercial success through initiating and managing high-impact strategic change. This includes management team restructures, product changes, the introduction of new business models / sales methodologies and the coaching, mentoring and encouragement of talent / succession planning at all levels. Before joining Cisco, Andrew held a number of leadership, management and systems engineering roles across Retail, Law Enforcement and Banking sectors. Andrew’s primary focus is to help your organization transform and grow your business in Central and Eastern Europe, Russia and the CIS as well as the Middle East and Africa.